Mall91, a social commerce platform for vernacular users across tier-2/3/4/5 cities, has recorded steMall91, a social commerce platform for vernacular users across tier-2/3/4/5 cities, has recorded steady growth in its user engagement levels, even during the ongoing COVID-19 lockdown, said the company in a statement.
The brand also able to pull 50,000+ new users on its platform, every day. With over 9 million+ downloads on Google Play Store, the current daily active user (DAU) base of about 8 lakhs is slated to exceed the 1 million mark in the next few weeks. Given the impressive scale at which the user engagement is ramping up, the number of downloads is likely to reach 15-20 million in the next 6 months, it added.
Commenting on the significant growth seen by the brand, Nitin Raj Gupta, Co-Founder & CEO said” There are times when opportunities get proven out of adversities. While most commerce startups seem to be struggling with engaging or retaining users or acquiring new users due to no digital spends, Mall91 has recorded highest growth in terms of new users and existing users high engagements during the lockdown period, continuing our philosophy of 0 digital marketing on social platforms. We are among the top 5 and the only Indian app in our category. This time has proven the power of the platform that we are building.”
ady growth in its user engagement levels, even during the ongoing COVID-19 lockdown, said the company in a statement.
The brand also able to pull 50,000+ new users on its platform, every day. With over 9 million+ downloads on Google Play Store, the current daily active user (DAU) base of about 8 lakhs is slated to exceed the 1 million mark in the next few weeks. Given the impressive scale at which the user engagement is ramping up, the number of downloads is likely to reach 15-20 million in the next 6 months, it added.
Commenting on the significant growth seen by the brand, Nitin Raj Gupta, Co-Founder & CEO said” There are times when opportunities get proven out of adversities. While most commerce startups seem to be struggling with engaging or retaining users or acquiring new users due to no digital spends, Mall91 has recorded highest growth in terms of new users and existing users high engagements during the lockdown period, continuing our philosophy of 0 digital marketing on social platforms. We are among the top 5 and the only Indian app in our category. This time has proven the power of the platform that we are building.”
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